Plain and simple, the insurance industry is in business to make profits. The less an insurer pays you, the more money they make for themselves. Insurers have no incentive to voluntarily pay you maximum compensation.
Insurance companies may not act in bad faith. It is the law. However, too many times, insurance companies engage in questionable negotiation tactics and flex their institutional muscle to bully unsuspecting injured parties into low-ball settlements or, worse yet, to deny your claim outright based on dubious or inaccurate legal grounds. You deserve much better than to be treated unfairly, unequally and unjustly.
In order to ensure you are getting the full amount of compensation you deserve under the law, and to make equally sure insurance companies do not take advantage of you, it is critical to level the playing field and to have an experienced automobile accident attorney protecting your rights against insurance companies who would deny you justice.